THE DISCOURSE OF THE PUBLICIST TEXT THE DISCOURSE OF THE PUBLICIST TEXT

Аннотация

In this article the author’s appeal to the pragmatics of a publicist text as the least explored space for the existence of a linguistic sign is caused not only by the desire to fill in the gaps in scientific research, but also to try to "rehabilitate" the journalistic style in the eyes of those who associate it with the shortcomings of the socio-political system in which it functions. In connection with the goal set in the article, it is supposed to solve a number of tasks: to characterize the publicist text as a multidimensional object of study, identify relevant stylistic parameters of a journalistic text from the standpoint of pragmatic adequacy.